Case Study Pat Stack, Weichert Realtors Vienna
About Pat Stack
Pat Stack is one of the top 5 Weichert Realtors nationwide. With over 15 years experience in Northern Virginia, especially the Hunter Mill district of Fairfax, Pat has helped 1000’s of people buy and sell their homes. Being a former attorney, her legal expertise provides clients with a level of guidance second to none. In short, she’ll sell your home faster and for a better price than anyone else out there.
Pat’s ongoing success did not leave much time to devote to her website and online presence. Technology has always changed at a fast pace, and it’s a difficult task to keep up.
Nowadays, home sellers research the best agents online and home buyers check out new properties on their mobile phones. A real estate agent’s online presence is just as important as their physical office. So to update Pat’s online presence, we needed to develop a new brand and website that conveyed her stellar expertise and unmatched track record.
Before developing the website, we created a new, dynamic brand for Pat and her team. The new brand conveys the trustworthiness and sophistication that is necessary to be successful in high-end real estate. Special effort was also made to ensure that the new branding was distinct and instantly recognisable.
The website that we developed for Pat is a natural continuation of her new brand. It caters to the luxury real estate market, with the explicit goal of generating high-end leads. Mobile responsiveness was a key requirement, especially on home buyer and seller landing pages.
Other features of the website include:
Branded home search portal
Property email notifications
Local neighborhood pages
CRM (Top Producer) integration
Open home registration
G Suite setup and training